Custom Sales Program
Bite Size Education is committed to providing only the highest quality training to our clients. All of our qualified trainers offer industry experience that adds extra value to each and every course, and subsequently on the student’s learning experience. At the completion of study, all successful graduates receive a certificate that is respected within the industry. In this progran you will learn to:
- Apply product knowledge
- Identify specific customer types and behaviour
- Sell products to customers
- Gather information
- Sell benefits
- Overcome objections
- Close Sale
- Maximize sales opportunites
- Develop sales techniques
- Work with others to improve sales
- Sell advantages of business relationship
- Maximize sale of branded products in a territory
The Trainer
Welcome to the world of sales excellence, guided by Serge Ciciulla, a seasoned industry expert and the former CEO of ABEX Institute for over 21 remarkable years.
Serge’s passion for sales ignited at the tender age of 15, during his part-time job in menswear. It was then that he made a life-changing decision to prioritize honesty and genuine customer care above all else. Building a loyal following based on trust and personal recommendations, Serge recognized his calling and embarked on a journey to master the art of sales.
His diverse professional background includes successful ventures in insurance with AMP, pharmacy with Mayne Pharma, as well as ownership of an art gallery. Serge’s sales prowess expanded further with ventures in transport at TNT International, steel manufacturing at BHP, and business sales. His insatiable thirst for knowledge led him to the training industry, where he spent 21 years at ABEX, securing clients across diverse sectors such as manufacturing, food processing, retail, transport and logistics, hospitality, health, and aged care.
Notably, Serge’s client roster boasts prestigious multinational corporations, including renowned names like Rio Tinto, Adidas, NAB, Yarra Trams, Pepsi, Smith’s, Goodman Fielder, Downer Group, APM, Marley Spoon, Target, McCormick’s, Simplot, Nestle, Victoria Police, Lindt, and Koko Black. His remarkable ability to establish and close deals with such esteemed entities speaks volumes about his unrivaled networking skills and persuasive communication.
Throughout his tenure at ABEX, Serge actively mentored, trained, and coached sales professionals, guiding them toward exceptional success. His expertise lies in the art of closing deals and ensuring business sustainability. The pinnacle of his coaching career was the transformation of a part-time salesperson with no prior experience, who became the most successful salesperson at ABEX. Serge’s unique approach involves understanding individual mindsets and reframing sales as relationship-building rather than mere transactions. By instilling persistence, active listening, hard work, integrity, and unwavering belief in the product, he empowers sales teams to achieve remarkable results.
Serge firmly believes that positive thinking forms the cornerstone of a successful salesperson’s journey, leading him to write his upcoming book, “Mind Health: An Energy Source for Successful People.” Recognizing the challenges faced by even the most confident salespeople, Serge identifies closing as a common hurdle. Additionally, he highlights the importance of active listening, particularly in an era where younger salespeople possess valuable insights into evolving market dynamics. Serge also emphasizes the critical skill of appointment setting, offering guidance and mentoring to help overcome the hurdles that often plague sales professionals.
Unlike many self-proclaimed sales gurus, Serge brings a wealth of real-world experience and genuine success to the table. He understands the daily struggles and triumphs of a salesperson, having earned his expertise through years of dedicated work in the field. Having achieved all he ever aspired to in sales, Serge now seeks to share his passion and knowledge with others, guiding them toward unparalleled success.
Embrace the opportunity to embark on a transformative journey with Serge Ciciulla. Allow him to lead you and your team to extraordinary results, as you witness firsthand the power of his guidance and experience. Success awaits those who dare to seize it.
Training Industry for 21 years ABEX:
Secured clients from :
- Manufacturing,
- Food Processing
- Retail
- Transport & Logistics
- Hospitality
- Health
- Aged Care
Closed Multi Nationals such as:
- Rio Tinto
- Adidas
- NAB
- Yarra Trams
- Pepsi
- Smith’s
- Goodman Fielder
- Downer Group
- APM
- Marley Spoon
- Target
- McCormick’s
- Simplot
- Nestle
- Victoria Police
- Lindt
- Koko Black
References
Dear Serge,
I would like to thank you for being a super mentor and master coach in my business and personal world.
- You have trained my mindset to always be organised in my day-to-day operations
- Always being on time and displaying respect for the customer
- Setting daily KPIs to achieve and remain eagle eye focused
- Attitude of gratitude towards achieving daily wins for the day i.e. calls made, creating appointments to see the client, concise professionally worded emails and proposals
- Closing sales techniques that achieve greater success in asking for the sale from the client to conduct business with me
- Respecting money that sees debt as a positive trait to absorb
- Attracting a healthy lifestyle in professional appearance in attire and belongings, increasing self-respect for myself
- Investing in luxury items such as a cars and a new home to work hard for
- Mentoring to teach me how to have empathy towards others and avoid negative energy from the world
- A man of integrity and respect who you can look up to
- You are a man who walks his talk who has achieved business success in wealth creation
- An honest family man who is commitment to his wife and children must be mentioned in understanding the importance of family union
Thank you Serge, I look forward to continuing your Executive Coaching to smash those roadblocks to be the best version of myself and pay it forward.
To your success,
John Barzis
Leading Savings Specialist – Sungroup Energy
To whom it may concern,
I first met Serge in 2014 when I met with his team to perform consulting work for his successful training organisation. It has been a pleasure working with Serge since, I have always found Serge to act with integrity and look to find common ground to build professional relationships.
I have witnessed first hand his success in finding, nurturing and growing relationships (accounts) whether directly or through coaching his staff. No better example is the large national and multi-national food manufacturing clients he worked with over the 21 years he was running his training organisation. No clients left despite the competitive industry due to the relationship that he built and maintained over the journey.
Through impeccable presentation, listening and communication skills, Serge has a great ability to build rapport with clients at all levels.
For anyone looking at improving their own or their corporate teams sales, networking, time management or looking at finding a sales coach or mentor I would strongly recommend you speak with Serge.
Tim Roberts
Director – TR Consulting
I have known Serge for over 20 years in which time I been his personal and business accountant.
In this time I have seen Serge achieve great success with his business, largely due to his selling skills and the ability to bring on large clients.
He has been able achieve consistent growth both in business and in his personal wealth, which has been remarkable to observe.
He is driven to succeed and recruits likeminded people around him, to ensure his success continues.
He invests his time in coaching and mentoring his team, developing their skills to a higher level, whilst keeping them motivated and driven at all times. This has been the key to his growth and success.
He has been able live the lifestyle of his choice and it gave me great pleasure to see Serge achieve family, financial and lifestyle goals.
It has been a life and business by his design , Serge has been laser sharp in setting the rules on the life he wants to lead.
The most significant skill that has enabled Serge’s success is that he is an expert in selling. He has a unique gift of opening doors and connecting with everyone in a professional and friendly manner, always with the goal of satisfying the client’s needs in mind.
I am excited to see how Serge’s sales training will benefit more people and ultimately transform so many lives.
Thanks
Kind Regards
Joseph Eid
Director – Tate Partners
To whom it may concern,
Throughout my extensive career as a professional football player and producer at Triple M radio station, I have learnt many skills that have progressed me as a salesperson.
Over the last 10 years, I decided to change my career to sales, after many years of producing.
I worked for Serge at ABEX Institute as a Business Development Manager, sourcing new clients, with what I thought to be good selling skills that I had learnt over the years.
I developed a strong working relationship with Serge, working side by side, where he taught me new skills that changed my way of thinking towards sales as a career.
He trained and coached me to a point where sales became a professional career from prospecting, emailing, phone calling and face to face appointments.
His professionalism and attention to every detail in sales was what I thought separated him from all the sales programs I attended and books I read. It was more than just getting the next sale but more of a mindset, positive attitude and believing anything is possible with the right mentoring. This together with new skills learned and not taking any short cuts, made all the difference.
I began to lift my standards and only worked with CEOs and MDs, who could decide based on a quality presentation and information provided.
I also learned that once I believed in my product, there were no obstacles that would prevent us from closing a sale with time. It became a matter of when we would close, not if. He truly believed that if a prospect was willing to see us, there is no reason we could not close by helping the client to achieve their goals. He also taught me the power of listening versus talking, which made all the difference.
I now live in Queensland where I manage a team of ten sales staff who are achieving targets daily and I owe my sales success to Serge who has taught me so much about sales and building relationships. We regularly stay in touch where I draw inspiration from him when I need it.
I would highly recommend Serge as his is a born salesperson, trainer and motivator and his knowledge is sales is exceptional.
Thank you, Serge.
Steve Hunt
Sales Manager – Solahart Gold Coast
I have worked in various management positions in the FMCG industry for many years, with companies such as Nestle and Sanofi.
I currently hold the position of General Manager of Sales, at Brand Solutions Australia, where I am responsible for dealing with the grocery and pharmacy channels.
Serge’s team at Abex Institute, trained the National Merchandising Team at Sanofi, of more than 100 merchandisers.
Serge negotiated with senior levels of management to secure the business of one of the largest pharmaceutical companies in the world. His presentation and negotiation skills insured the training was executed flawlessly, on a national level.
Serges team delivered an excellent model on sales capability under Serges management, which assisted our merchandisers to increase customer satisfaction and gain a better understanding of sales.
Over the years that I have dealt with Serge, he has always conducted himself in a professional manner. His selling skills are exceptional and has a way of ensuring the transaction benefits all parties involved. He ensures the client is always informed throughout the process and follows up with accuracy of information, due to his refined listening skills.
It is good to see there are still attention to detail sales people in any industry and I would have no hesitation in recommending Serge in any capacity, related to coaching and mentoring of others.
I wish him well in all future endeavours.
Vince Cataldo
General Manager Sales – Brand Solutions Australia
To whom this may concern,
My professional association with Serge Ciciulla has lasted for more than 25+ years.
In this time, I have had the privilege of being mentored by him and have seen him grow ABEX Training Group from a small operation to an established, professional training institution delivering accredited and non-accredited training solutions to multi-national organisations nationwide.
As a business professional, Serge has an in-depth knowledge and thirst to meet his clients’ needs no matter how diverse or challenging that need may be.
As a mentor, Serge has and continues teaching and sharing his knowledge and experiences to many of his past employees. A testament to both Serge’s character and willingness to see other understand and exceed their potential is no more apparent when looking at the level of professional success and achievements those that have been mentored by Serge have achieved throughout their professional and personal lives.
As a friend and confidante, Serge has always acted as the ‘voice of reason’ and continues to make time for those he cares for.
With these qualities in mind, and recently having a need to engage a sales professional to deliver a complex training intervention for the sales people in the building and construction industry, I did not hesitate to seek Serge’s assistance and engaged him to deliver this program. Confident, that Serge would be more than capable of stepping in and delivering what was required, I was not surprised to learn how much of an impact Serge had on our learners. Naturally, Serge is now the incumbent delivering this program and has already commenced development of a formal learning pathway designed to cater for key segments of the building and construction market, given the supply chain challenges the industry currently faces.
Personally, I strongly endorse Serge as a business professional, mentor and friend to anyone looking to work with or engage a genuine and authentic leader in either an organisational setting or for personal growth.
He is the epitome of the phrase, ‘a scholar and a gentleman’.
Regards,
Chris Kulesza
Training & Development Manager | Western Program Alliance
